Running for public office means more than being a good candidate or being passionate about one or more issues. These days, it means telling your story—and not just telling it, but telling it the most effective way. Political pundits call it "controlling the narrative." Partly, they mean managing what aspects of your story get "out" to the public, and how, and when. Partly, they mean sticking to your "message" (and creating one in the first place). Where do these strategies begin? With telling your personal story, understanding your audience, and thinking about how your story circulates out there in the public sphere. I propose a series of workshops to help underrepresented citizens run for office (i.e. women, minorities, LGBTQ, differently abled, and so forth). The first step in this community-oriented campaign? Reach out to community and civic groups they already participate in, such as local parent groups, community centers, women's organizations, ...